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The Makers of the WHOLLY® Brand Announce New Diced and Smashed Avocado Under WHOLLY® AVOCADO Brand

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Orange, Calif.

Innovative new products provide always-ripe solution to unpredictable avocados

The makers of the WHOLLY® brand, home of WHOLLY® AVOCADO and WHOLLY® GUACAMOLE, America’s No. 1 refrigerated guacamole, are making it more convenient than ever for people to get their daily dose of avocado with the launch of WHOLLY® AVOCADO Diced Avocado and single-serve Smashed Avocado products. These innovations are paving the way for a new category of ready-to-eat avocado under the WHOLLY® AVOCADO brand. Avocado lovers can now enjoy perfectly ripe and preservative free pre-diced and smashed avocado anytime.

The average American eats nearly eight pounds1 of avocado per year and anyone who has a taste for avocados knows they can be just as frustrating as they are delicious. They are not always ready when you want them and can often be too ripe and mushy.

“Nearly 70 percent of avocado users throw away all or part of an avocado because it’s unusable.2 Until now, there hasn’t been a solution to this problem. We’re proud to debut our new Diced and Smashed Avocado products to provide avocado lovers with a new way to enjoy them, while also preventing food waste,” said Nahall Kohan, innovation associate brand manager of MegaMex Foods. “These versatile products are always ready when you are so that you can add avocado goodness to just about anything—from salads to sandwiches to protein bowls.”

As with all WHOLLY® products, these new items contain no added preservatives, are gluten-free, non-GMO, kosher and keto-friendly. Available in 8 oz. trays, WHOLLY® AVOCADO Diced Avocado can be used as a salad topper, in poke bowls, and can be added on top of your favorite soups and chilis. WHOLLY® AVOCADO Smashed Avocado is available in convenient single-serve packages and is ideal for avocado toast, sandwiches, or as a great snack for kids.

WHOLLY® AVOCADO Diced Avocado is now available nationwide at Walmart and several other major retailers. WHOLLY® AVOCADO Smashed Avocado will be available at select retailers. Both products have an MSRP of $4.48-$4.99. To learn more about the new products, visit www.eatwholly.com.

1 According to Statista
2 According to Google Insights survey data, Dec. 2018
ABOUT THE WHOLLY® BRAND

The WHOLLY® brand, home of WHOLLY® AVOCADO and WHOLLY® GUACAMOLE, America’s No. 1 refrigerated guacamole, is a global leader in ready-to-eat avocado innovation, food safety and quality. All WHOLLY® products are made with hand scooped Hass avocados and are gluten free with no preservatives added. High Pressure Technology (HPT) is used to help extend the shelf life of the products and maintain the avocado’s delicious flavors and nutrients, while eliminating potentially harmful bacteria. The WHOLLY® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the US focused on reimagining Mexican flavor. For more information and recipe ideas, visit www.eatwholly.com and follow the brand on Facebook, Instagram, Pinterest and Twitter.

About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly® guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the 12th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired People. Inspired Food.™ – focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.